What sits behind a well-positioned, profitable and sustainable business – a business that stands out? It’s undeniable that client care is at the top of the list.
In business we seek to retain our existing clients and search for ways to attract new ones. But too often we make this more complicated than it needs to be. When we give extraordinary care to existing clients their recommendations become an everlasting supply of new clients – providing lifetime fans!
After almost three decades spent in sales and service I know it’s not difficult to stand out with extraordinary client care. In part because it’s simple to do but also because few do it well. Many have a one-transaction mentality. They invest little in their current clients and spread themselves thinly looking for new ones.
Being a stand out is straightforward…
* Passion shows – do the work you love.
* Give more than expected – under promise and over deliver.
* Show genuine interest in their business and personal life.
* Be high touch – phone or visit sometimes rather than email or text.
* Delight with acts of kindness by mailing a gift or handwritten card.
Some say, “I don’t have time for extras – I’m flat out looking for more business.” Take the time to get your balance right. If you want more clients – love the ones you have. Your clients’ loyalty to you starts with your loyalty to them. Show them you care and you will stand out as they shout out about you.
Positioning with extraordinary client care is that simple.
